Goran Babarogic Product UX Designer
Goran Babarogic Product UX Designer

Aalok Purohit

UX Designer, Bridging user needs and business goals through strategic, research-driven design.

Star Engine for Healthcare

Designed an AI/ML-powered decision support tool that helps Medicare stakeholders improve performance ratings through predictive modeling and effort planning.

Premium UX Template for Framer

Improved CMS STAR Rating

4+

Enhanced Gap Closure Efficiency

3X

Star Engine for Healthcare

Designed an AI/ML-powered decision support tool that helps Medicare stakeholders improve performance ratings through predictive modeling and effort planning.

Premium UX Template for Framer

Improved CMS STAR Rating

4+

Enhanced Gap Closure Efficiency

3X

Transforming Pharmaceutical Insights: A Power BI Dashboard Overhaul

A cluttered Power BI dashboard was redesigned for a pharmaceutical giant, cutting Monthly Performance Review prep from days to minutes. The modern, user-focused design boosted clarity and decision-making efficiency.

Premium UX Template for Framer

Clearer Insights

+50%

Saved Per Month

2 Days


Transforming Pharmaceutical Insights: A Power BI Dashboard Overhaul

A cluttered Power BI dashboard was redesigned for a pharmaceutical giant, cutting Monthly Performance Review prep from days to minutes. The modern, user-focused design boosted clarity and decision-making efficiency.

Premium UX Template for Framer

Clearer Insights

+50%

Saved Per Month

2 Days


NDA Case Studies

Due to NDAs, many of my projects can't be publicly shared, but I’d be happy to walk you through them during a discussion.

Premium UX Template for Framer

Conversion Rate

Enhanced Gap Closure Efficiency

NDA Case Studies

Due to NDAs, many of my projects can't be publicly shared, but I’d be happy to walk you through them during a discussion.

Premium UX Template for Framer

Conversion Rate

Enhanced Gap Closure Efficiency

Star Engine for Healthcare

Designed an AI/ML-powered decision support tool that helps Medicare stakeholders improve performance ratings through predictive modeling and effort planning.

Premium UX Template for Framer

Improved CMS
STAR Rating

4+

Enhanced Gap Closure Efficiency

3X

Transforming Pharmaceutical Insights: A Power BI Dashboard Overhaul

Premium UX Template for Framer

A cluttered Power BI dashboard was redesigned for a pharmaceutical giant, cutting Monthly Performance Review prep from days to minutes. The modern, user-focused design boosted clarity and decision-making efficiency.

Clear insights

+50%

Saved per month

2 days

NDA Case studies

Due to NDAs, many of my projects can't be publicly shared, but I’d be happy to walk you through them during a discussion.

Clients

Clients

Experience

Experience

Lead UX

Lead UX

WNS

WNS

WNS

Oct 2022 - Present

Oct 2022 - Present

Executive - UX

Executive - UX

Executive - UX

CitiusTech

CitiusTech

Apr 2021 - Oct 2022

Apr 2021 - Oct 2022

UX/UI DESIGNER

UX/UI DESIGNER

UX/UI DESIGNER

Brigosha Technologies Pvt

Brigosha Technologies Pvt

Aug 2019 - Mar 2021

Aug 2019 - Mar 2021

Illustrator Consultant

Illustrator Consultant

Illustrator Consultant

Fanlytiks

Fanlytiks

Nov 2018 - Jul 2019

Nov 2018 - Jul 2019

Skills

Skills

UX Design

UX Design

UX Design

UI Design

UI Design

UI Design

Product Design

Product Design

Product Design

Design Systems

Design Systems

Design Systems

Workshops

Workshops

Workshops

SAAS

SAAS

SAAS

Interaction Design

Interaction Design

Interaction Design

Enterprise Product

Enterprise Product

Enterprise Product

Usability Testing

Usability Testing

Usability Testing

UX Research

UX Research

UX Research

Leadership

Leadership

Leadership

Mentoring

Mentoring

Mentoring

No-Code

No-Code

No-Code

+ Many More

+ Many More

+ Many More

The DNA of My Design Process

I believe great design goes beyond aesthetics, it’s about solving real problems thoughtfully, inclusively, and impactfully. These core principles guide every step of my approach

  • 01

    Design with Purpose

    Empathy first: Understand real user needs.


    Feasible solutions: Dream big, build smart.


    Business + User value: Win for both sides.

  • Evolve and Simplify

    Iterate fast: Test, learn, improve.


    Simplicity rules: Keep it clean and clear.


    Stay consistent: Build trust through uniformity.

    02

  • Inclusive and Insight-Driven

    Prioritize accessibility: Design for everyone.


    Data validates: Research over assumptions.

    03

  • Design for Tomorrow

    Scalable & flexible: Ready for growth and change.

    04

The DNA of My Design Process

I believe great design goes beyond aesthetics, it’s about solving real problems thoughtfully, inclusively, and impactfully. These core principles guide every step of my approach

01

Design with Purpose

Empathy first: Understand real user needs.


Feasible solutions: Dream big, build smart.


Business + User value: Win for both sides.

Inclusive and Insight-Driven

Prioritize accessibility: Design for everyone.


Data validates: Research over assumptions.

03

Evolve and Simplify

Iterate fast: Test, learn, improve.


Simplicity rules: Keep it clean and clear.


Stay consistent: Build trust through uniformity.

02

Design for Tomorrow

Scalable & flexible: Ready for growth and change.

04

The DNA of My Design Process

I believe great design goes beyond aesthetics, it’s about solving real problems thoughtfully, inclusively, and impactfully. These core principles guide every step of my approach

  • 01

    Design with Purpose

    Empathy first: Understand real user needs.


    Feasible solutions: Dream big, build smart.


    Business + User value: Win for both sides.

  • Evolve and Simplify

    Iterate fast: Test, learn, improve.


    Simplicity rules: Keep it clean and clear.


    Stay consistent: Build trust through uniformity.

    02

  • Inclusive and Insight-Driven

    Prioritize accessibility: Design for everyone.


    Data validates: Research over assumptions.

    03

  • Design for Tomorrow

    Scalable & flexible: Ready for growth and change.

    04

Endorsements

Endorsements

Gitanjali Sonawane

Lead UX at GE Healthcare

I had the pleasure of working with Aalok for three years. He is a stellar UX designer, blending creativity, technical chops, and deep empathy for users. His designs are intuitive, pixel-perfect, and consistently exceed expectations. Aalok's collaborative mindset and user-first approach make him an invaluable asset to any team. I highly recommend him—just don’t challenge him to a game of UX trivia unless you’re prepared to lose

Prashantkumar Gupta

Senior Consultant - EY

I found Aalok to be a great partner in our efforts to evolve and upgrade the design and experience of one of our projects. I admire his creative skills and at the speed which he executes. I would look forward to working with Aalok on many more exciting initiatives. Cheers, PG!

Amogh Kulkarni

UX Lead at Persistent

Aalok's approach to UX design goes beyond mere aesthetics; he possesses a deep understanding of user psychology and behavior, which he seamlessly integrates into his designs.

One of Aalok's standout qualities is his meticulous attention to detail. He has an innate ability to dissect complex problems and distill them into elegant solutions that resonate with users. Throughout our collaborations, Aalok consistently demonstrated a keen eye for identifying user pain points and crafting intuitive interfaces that address them effectively.

Saju Chandran

ENGINEERING MANAGER
@ BORGWARNER

Aalok demonstrated the ability to produce quality deliveries, His approach to Problem-solving and design skills are commendable. His contribution to the project is commendable. I wish him to get challenging work that takes his capability to great heights. He will be a good asset to any company he works with.

Sumesh Agarwal

Leading Tech @ Bik

Aalok is one of those people who gel with the team seamlessly. As a designer, this is a very important quality as they need to work with cross-functional teams.
The best thing about Aalok is his ability to transform the requirements into beautiful designs that even the developers enjoy coding.

Frequently asked questions

Frequently asked questions

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

Design blends creativity with purpose to shape meaningful experiences.

Aalok Purohit © 2025

Design blends creativity with purpose to shape meaningful experiences.

Aalok Purohit © 2025